Anything | Whatever Drink

anything whatever

For those in Singapore, a mystery was revealed recently – the yellow stop advertisement panels with simple lines like “Anything can happen on May 18” and “Get ready for Whatever at May 18” were probably a little more literal than you’ve expected – they were a drum-up campaign for the introduction of these new can drinks – labeled of course as “Anything” and “Whatever”.

Taking the indecisive nature of some people to the fullest, these drinks might be the surprise return if you indeed answer “anything” when your friend ask what’d you like. The second surprise would be in the flavors of the drink – there are six flavors for each label – “Anything” consist the fizzy versions: cola, cola with lemon, root beer, etc. while “Whatever” are non-carbonated – e.g. ice lemon tea, chrysanthemum tea, apple tea etc. They have even purposely reduced the ingredients to non-descriptors like carbonated water, permitted flavor, fruit juice etc, so you’d have no chance of “cheating” the system than to have real random drink. (I wonder, maybe someone would go and analyze the serial numbers or something and decrypt it? Surely they must be different SKUs – but that is still rather extreme for just a can drink).

Most would see this as simply a marketing packaging, or perhaps even a passing fad that would not stand the test of market and time. That is too early to say – but as characteristics of such a gimmicky approach to beverage marketing, a hyped-up launch campaign is definitely crucial.

They took out some ads, some of which verging on the risque, e.g. the picture of a sexy woman accompanied by the line “I’m easy. I’ll take Whatever you give me”. There was a mild reaction (controversy?) to the campaign – some people think they are demeaning (which I’m fairly certain is the intention: you’d need all the publicity you can get, controversial or not – debates and letters to the newspaper forums would certainly fuel the curiosity and hype).

Anything Ad

What they perhaps did not anticipate was a response of another kind to their ads. You see, they have lined cans around their posters (empty sealed cans). These cans were quickly vandalized – whether it be the bored teenager fiddling with it and opening the tabs, or from poor old women removing the aluminum cans for money. As a result, there were again concerns over the opened cans being a breeding ground for dengue mosquitoes – eventually the company pulled the ads down prematurely.

[; Youtube promo video: Anything and Whatever]


17 comments so far

  1. chouti on

    guobin and i went to a 711 and ask, do you have anything or whatever left?

    the 711 storekeeper say? hah? no more alreadi, all grabbed by nearby secondary school students leh.

  2. Gems Sty on

    Haha, I’ve heard of people selling it for $2 a can at Jurong East MRT too!

  3. Linyou on

    Ha i dunno man do u think it is too generic? To a extent of cheap looking? It looks like what u see in games stores, where people paint over used cans and reuse them as targets. Actually China had an ice-cream called “anything” in chinese, but it doesn’t comes in random flavour. It is definitely a good gimmick to get consumers buying and trying this drink, whether it succeed or still have to taste good. Then comes then ironic part, like u said what if i like certian flavour and can’t buy it? Unless i like all of it, if not i probably will just buy some lightly flavour drink that i’m ok with. Maybe i’m not in their target market….ha. But i felt if it comes in just one lightly flavour taste ( one that they have no name for) it probably will do better?

  4. Gems Sty on

    “ still have to taste good” – I think that hit the nail right there. I tried the root beer version – it tasted like dilute root beer (like when you let all the ice melt in the cup) – bland. That killed it for me – I have no desires to try the other flavors at all after that.

    For me though, the randomness would be a key feature though. The whole notion of “anything” or “whatever” has to implicitly (or even explicitly) imply that you’re fine with a wide possibility for your drinks. If you’re really looking for just a specific flavors, none of the flavors they have are exclusive anyway. You could just order those direct if you really want.

  5. Linyou on

    Ha i think tt’s exactly the problem with this “randomness”. You need only one lousy tasting drink to ruin this whole product. Coming up with one fine tasting drink is probably hard enuff…now they have to come up with a couple. The dilute point makes sense though… a strongly flavoured one wil be against the idea of “anything,whatever”
    Anyway weikang and nicky was drinking it that day. Ha verdict is …funny tasting ice lemon tea, funny tasting cola, weird looking root beer(ha weikang actually felt it taste ok), funny tasting Chrysanthemum Tea

  6. lolipop on

    it is the best drink i had ever drank.i love anytnihg and whatever 4ever!!!!!!!!!!!

    • Taiwo on

      samuel c samuel Posted on I am a nieairgn that has just completed my secondary school level and would like to study Computer Engineering/Electronics Engineering in Korea through scholarship.this is because korea is the largest producing electronics and my parents are poor and can not afford the morney to sponsor my academic carrer so,how can i accomplish my dream? kindly reply.

  7. someone on earth on

    i love linus and anything and whatever!!!!!!!From de la salle

  8. Nick on

    Linyou, it tastes different and funny because you can’t tell what it is, we normally need to see the label to know what we’re drinking lol…

    the other day, I was drinking and I thought it was lemon tea, let my sis tried it, she said it was like sprite, my mum tried it says its kickapoo, my bro later tried it and said its Cola… hahaha!!

    Good job Whatever and Anything!!

  9. haha on

    it sux

  10. haha on

    don understand it at all…

  11. nancyuki on

    we in Brunei only buy it for $1 only… lol…but i really like it… just still don’t know the concept of ‘Anything|Whatever’

  12. Anonymous on

    whr can i get this?

    • Edward on

      MrAlexrussian on July 19, 2011 Nothing can beat this one /watch?v=wYztIGF5ToICheck it out is best one about easy to use and its free, global cslfaisieds uk, usa, canada, france, germany, spain and

  13. evvone on

    where can i get this?
    near gaylang bahru got sold?

    • nancyuki on

      usually sold in any stores, but not sure now since it’s been a while i last saw the can

  14. Anonymous on

    i am wondering why do they stop selling the drink esp it was sold so well?
    Does anyone know?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: