VW EOS Shadow Ad

VW EOS Shadow Advertisements

Following right on the trail of leveraging sun-and-shadow, here’s a really clever and engaging VW ad that also cleverly uses the sun. Pitching for the new EOS convertible automobiles, the shadow poster was mounted horizontally so that when the sun shines through the message is revealed – a message saying “Perfect day for a test drive.”

[via adgoodness]


2 comments so far

  1. Linyou on
  2. Gems Sty on

    Haha, that’s pretty funny too!

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