Ideas = Multiplier of Execution

This original post by Derek Silver was from 3 years ago – but I stumbled upon it recently and thought, “Great Reminder!”:

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

Explanation:

AWFUL IDEA = -1
WEAK IDEA = 1
SO-SO IDEA = 5
GOOD IDEA = 10
GREAT IDEA = 15
BRILLIANT IDEA = 20

NO EXECUTION = $1
WEAK EXECUTION = $1000
SO-SO- EXECUTION = $10,000
GOOD EXECUTION = $100,000
GREAT EXECUTION = $1,000,000
BRILLIANT EXECUTION = $10,000,000

To make a business, you need to multiply the two.

I think as designers we are naturally protective of our ideas – and probably tend to overestimate an idea’s value. Of course, ideas are valuable and sometimes they can be the difference between success and failure. However, to think that “idea is everything” is certainly very myopic. Eventually, what other see is the final embodiment, which are synthesized from a whole long process after the idea’s been generated – to develop it, to refine it, to test it, to rework it, to market it, to publicize it, to distribute it, etc.

Also, I think it is very important for designers to be able to ‘release’ the ideas – to discuss them, share them, get it out of the system somehow – unless you are working towards patents and such. This means ‘getting over the idea’ – in some ways, to no longer be convinced that the idea is the ultimate, unbeatable best-in-the-world thought that man can ever muster. The process of ‘releasing’ the ideas is also simultaneously releasing yourself from the idea, so that you are not overly tied down by that single idea, or become paralyzed as you bask in the glory of the idea. This way, it leaves much more mental space that (almost always) lead to even better concepts and developments, which might lead you to wonder ‘why did I shackle myself to that idea for so long?’

Design is indeed the business of creating ‘multipliers’.

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3 comments so far

  1. The business of civilizing the world’s population within divide and conquer reality with surreal living of lifetimes given at conceptions of each next generation.
    Words describe what thoughts conceive, but intentions define the use of the descriptions to the images and actions desired in the controlling of other people’s emotional instinctive responses and the directions they will follow in the organized debate that polarizes society into social classifications and divided by the haves and havenots.
    Our world is defined by three established orders, The Pope, The Dalai Lama, and the Free Masons.
    Within these three live the desires for p[ower, wealth, and fame.
    within the first to, both good and evil, right and wrong flow to be led or forgiven, and the third is the economies of all social identities worth.
    To be free, it is but a choice not to follow society, but the cost of freedom is the wrath of social identities forced to face their own denial.
    That is what nailed Jesus Christ to a cross and had the Trilateral Commission create a mythology of faith to make sure no one ever tried it again.
    But if someone should, they would never be believed because they were just mortal.

  2. […] designer blogger KK has uncovered a great representation on the value of ideas in relation to a success of a business. […]

  3. idealist on

    thanks for this,
    I really agree with you,
    ideas are important, but execution is the key.

    Designers tend to be too attached to their ideas.

    And through years I came up with the observation that the designers that are more protective with their ideas are the ones that tend to have very few good ideas 😉

    see you around


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