Archive for March, 2008|Monthly archive page
(Pic: Ryan Block leads Engadget (left), Brian Lam leads Gizmodo)
If you’re a gadget/design person (like many industrial designers are, I’m sure), you’d certainly have come across Engadget and Gizmodo, the twin titans in the consumer gadgets arena. And if you’re a frequent visitor, you’d certainly also notice a less-than-friendly relationship between the two blogs, as in any good ol’ fashion rivalry, with each blog racing to bring the latest and juiciest in gadget-o-dom. But just how bad (good?) is it?
Wired has a rather comprehensive and interesting look behind the scenes, outlining how much the bloggers do to get an edge over the other. In a battle for online eyeballs lusting for gears, speed and exclusivity is indeed critical – many times it can really boil them to a matter of minutes for one blog to earn the bragging rights for being the first to cover major product releases. Much like high-school fraternity rivalry, perhaps.
Describing the ‘war strategy’ for Gizmodo during the Consumer Electronics Show (the SuperBowl equivalent in Gadget-dom) coverage, for instance:
No wonder Lam has been devising his CES strategy for the past 12 months. As soon as the 2007 show ended, he made a 2008 reservation at the Hilton, the hotel closest to the convention center, to serve as Gizmodo’s war room and “infirmary” for bloggers needing a midday break. He also reserved a block of rooms at the Imperial Palace because it was close to the Las Vegas monorail. That meant his writers could avoid the hour-long taxi lines that have come to define CES. And, of course, Lam expects his staff to sacrifice for their art. “In Thai boxing, the trainers don’t allow their fighters to have sex for two weeks before a match,” whispers Lam, a onetime kickboxer, “and the trainers can tell if they have, because it makes them lazy.” He shakes his head and pokes an accusing finger at one of his bloggers.
Head on for the full article.
Someone toyed with Google Suggest (Google Suggest guesses what you’re typing and offers suggestions in real time) with some rather interesting (and sometimes funny) results – here’s his more complete sample. And if you’re feeling like it, have a go yourself too! You’d never know what profound insights you might get from an innocent question.
If you’ve enrolled in an average Economics 101 classes, you’d probably be spending time on (deceptively) simple-looking graphs and chanting mantras like ‘quantity demanded falls as price increases’ and such. But questions like those below are what (I think) makes the subject much more interesting:
- Why do women endure the discomfort of high heels?
- Why is milk sold in rectangular containers, while soft drinks are sold in round ones?
- Why are DVDs sold in much larger packages than CDs, even though the two types of disc are exactly the same size?
- Why do shops put up signs in their windows saying that guide dogs are permitted inside?
Robert H Frank, an Economics professor at Cornell University hands off this assignment to his students :
Use a principle, or principles, discussed in the course to pose and answer an interesting question about some pattern of events or behaviour that you personally have observed.”
In addition, they were not to use academic buzzwords (which I personally think Economics have too much of). “Imagine yourself talking to a relative who has never had a course in economics. The best papers are ones that would be clearly intelligible to such a person, and typically these papers do not use any algebra or graphs”.
There are some rather interesting results from the assignment, as students attempt to explain the apparent paradoxes of life using economic lenses. Not sure how much of them are really true – but interesting perspectives nonetheless, I think. Here’s the link to about 15 examples.
This simply amazing book by book and graphic designer Marion Bataille floored me – it’s really delightful to watch how those 3D alphabets pop up, morph into the next, etc. – it’s like watching a live magic show:
From the lenticular cover that changes with the angle of your hands, all the way to the Z, ABC3D is as much a work of art as it is a pop-up book. Each of the 26 dimensional letters move and change before your eyes. C turns into D with a snap. M stands at attention. X becomes Y with a flick of the wrist. And then there’s U… Boldly conceived and brilliantly executed with a striking black, red, and white palette, this is a book that readers and art lovers of all ages will treasure for years to come.
You can pre-order it on Amazon here – it’s only $19.95! On my wish list it goes!
I’ve always loved Method – I think they set the standards in household cleaning products – their tub scrub bottle is no different, with a well-resolved slot for the inevitable cleaning pad that goes with scrubbing. It just show the thought and sensitivity that the designer had (my scrubbing pad is always tugged in between the wall and some pipes in the bathroom – who knows what grows on it?).
There’s a rather interesting observation by Cabel in Japanese advertisement panels – many of them have decided to abandon showing the URL, but instead recommending the keywords to search for. Keywords are probably shorter and more directly relevant to the promoted products, and it could also be more wieldy especially for a nation where some are perhaps still less familiar with the Roman alphabets. I suppose the advertisers would have to be really good in making sure their sites are the top returns in search engines.
Cabel also has an interesting question:
But, I ask you: could this be done in the USA? Wouldn’t search spammers and/or “optimizers” ruin this within seconds? I did a few tests with major name brands and they’re almost always the top hit on Google (surprisingly, even Panic). But if Nabisco ran a nationwide ad campaign for a hot new product and told users to Google for “Burlap Thins” to learn more, wouldn’t someone sneaky get there before they do?
Stanford has an ‘Entrepreneurship Week’ with a rather interesting ‘Innovation Tournament’. A mundane object (this year’s being the rubber band) is the theme for groups to innovate and create value upon:
The 2008 Innovation Tournament is open to teams of Stanford students, as well as students around the world. Teams can be of any size. Your challenge is to create as much value as possible using rubber bands. You can use as many as you want, of any size, shape, or color. Value can be measured on any scale you choose. Remember, value comes from actually implementing your ideas and delivering results. To be successful, challenge assumptions, seize opportunities, be creative, and Make it Happen!
This, I guess is probably really the equivalent of the common ‘drop-an-egg-from-a-certain-height’ assignment that many design/engineering students get. With the minimal of materials (and usually time), teams have to be really creative, innovate and in this case, get the most amount of value (money?). Here’s the video of the winning team, who effectively leveraged the visuals of an bigger-and-bigger rubberband ball as a focal point in their donation appeal, and subsequently trying to harness the internet viral effect.
Would you’ve been able to pull off something like this (or even better!)? For good measures too, they did it in 24 hours.
I quite like the prizes in this competition too. In most university efforts, what you’d probably get is maybe a certain budget, with the top prizes invariably some variant of iPod or some other ‘young hip thing‘. An object of desire of some sort – easily dealt with. But for this tournament, all of these are experiences that you can’t buy (in part with the sponsorship from Deloitte) – “A day of sailing on the San Francisco Bay on a 36’ yacht provided and skippered by Club Nautique; Meet Deloitte’s Global leaders, hear Al Gore speak in person, and enjoy cocktails and dinner at Deloitte’s World Meeting at Stanford University; Box seats to Sharks game – Donated by Deloitte, etc”.
I’m sure Deloitte et al could’ve have it much ‘easier’ by signing a cheque for a certain amount to buy prizes – but putting effort into creating experiences and meeting the winners shows some measure of sincerity. Plus it’s a win-win situation for both parties – for the experienced directors to meet with the young upcomings – I’m sure the exchange would be both much more fruitful and remembered.
National Geographic brings us a video on how a Japanese architect managed to make a tiny apartment (Penguin House) in Tokyo appear larger by using various techniques like ceiling heights and external light – the space does look a lot more humane…
Cant help but to have a wide grin seeing these adorable icons getting ‘kiddi-fied’ (Minichamps is a scale-model car seller). It’d be really interesting if the cars themselves can get kiddi-fied and yet still retain the iconic DNAs of the respective marques. Any designers keen on taking this challenge?
Did you know this was how the peace symbol (as a graphic element) was born?
Gerald Holtom, a designer and former World War II conscientious objector from West London, persuaded DAC [Direct Action Committee Against Nuclear War] that their aims would have greater impact if they were conveyed in a visual image. The “Ban the Bomb” symbol was born.
He considered using a Christian cross motif but, instead, settled on using letters from the semaphore – or flag-signalling – alphabet, super-imposing N (uclear) on D (isarmament) and placing them within a circle symbolising Earth.