Zoomii – Bringing Real Life to Amazon

Zoomii is a website that takes the books on Amazon and turns it into a more real-life like display with shelf presence. The covers of each book is arranged in neat ‘shelves’ where you can pan to browse around just (almost) like when you’re in a real bookstore. This perhaps makes online book browsing somewhat more intuitive and leisurely, unlike in typical sites where book-browsing or searching is more like a task to complete rather than part of the joy.

One major flaw for me though, is when you try to search for particular genre or books (e.g. ‘Design’), Zoomii brings you a search list instead of zipping you (I’d imagine myself flying) across the shelves to the relevant section (and maybe with a librarian-sounding voice going “Here’re the books you’re looking for” – alright, maybe not the voice).

After all that hardwork convincing the user they’re in a bookstore, with one user-search you are dragged right out of that illusion and back to the 2-D world – this doesn’t make much sense for me.


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