Cool Ad

It isn’t the kinds of ad that will blow you away, but I thought this was quite a clever ad. Without spoiling it too much: you’d probably start to get the commercial maybe somewhere in the middle of the ad, and that’s when everything suddenly make sense. And you’d still want to re-watch it, just to revisit the little nuances and hints that was lightly sprinkled within the video.

I also like how switched tacks and turned a usually dry, boring and perhaps ‘too-rational’ topic into something much more poetic. Something from those typical corporate-y and ‘o-big-industry!’ tone to communicating at a much more personal level.

Catch my drift?

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2 comments so far

  1. jignas on

    cool because not beaten…

  2. Gini on

    hahaha I guessed he was the wind when ‘he’ threw sand in the child’s face. But I like how the ad ended.


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