RONA Hitchhikes on Apple’s Billboard

rona-copy-copy

RONA, Canada’s largest distributor of hardware relating to home renovation and garderning, puts up an ad banner right under Apple’s iPod nano dripping paint, proclaiming “We recycle paint”. Mighty opportunistically creative, aye?

[via dominicarpin]

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2 comments so far

  1. Brooke on

    intriguing idea!

  2. Adrian on

    Very clever cross-promotional tool, even though the two brands are not relevant to each other at all! Reminds me of the BMW vs Audi billboards in Southern California, but with less animosity! (http://www.autoblog.com/2009/04/17/audi-invites-fans-to-respond-to-la-billboard-war/)


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