Archive for July, 2009|Monthly archive page

The Sound of Clap-raining

Here’s a really interesting ‘choir’ – gather up a bunch of people in front of microphones, clapping, slapping and twiddling thumbs to end up with a rather realistic simulation sound of the rain – I particularly liked the thunder effect right around the minute mark.

McLarenSport-Samsonite Luggage

mclaren-samsonite_K8uTW_52 copymclaren-samsonite_2_vzEvG_52

One of the key features of the MacLarenSport-Samsonite luggage is shown in the picture above – the wheels with suspension. The claim goes:

Apart from being lightweight and durable, the trademark of Samsonite’s collection, the new line of luggage presents a high-end wheel suspension system that absorbs the impact of bumpy ground to protect the valuables inside the bag, quite reminiscent of the trendy F1 racing cars, which protect the valuable driver inside.

I wonder how much of that is BS-marketing and how much of that is true engineering…

[via bornrich]

Higher Furnitures – Air Division

I just came across these coverage of these furnitures from SaloneSatellite by Nathan Yong of Singapore-based Air Division – the 70cm High Bed and Every Sunday:

70cm High Bed
yong_bed

70 cm High Bed occupies a curious and unfamiliar height for beds. With the extra elevation, the bed becomes a mini levitating loft in the room, requiring one to perform the ritual of literally climbing into bed everyday. Here’s what he says:

I keep the height at 70cm because I find familiarity in this height. The height of a table is about 75 cm and I have always felt good standing and resting my bum on it to take a short rest while chatting with friends in the workplace or at home. And sometimes I sat at this table height and felt a sense of playfulness and casualness. Hence I think 70cm is a good height for getting “high”… so a height of 70cm is appropriately functional in this case.

Every Sunday
yong_every_sunday

This was yet another intriguing furniture as familiar elements of the railing are stripped away and reattached onto this furniture – an island of simulated balcony –

Every Sunday was inspired by the balcony. I like the ideal of lazing around on a Sunday on a balcony. I remember when I was young, the balcony was the only place that was closest to the outdoors. As most houses in Singapore are flats, I had a good view of the city. There is a sense of liberation in that, and I used to throw paper planes down the storeys. This image stayed on, and when I wanted to design a sofa, I wanted to evoke a sense of openness when people sat on it. Most sofas kind of coop you inside…so my aim was to have an open sofa that encourages sitting, playing, sleeping, and working within the space of the sofa … so a balcony space sort of has those kinds of functions. Thus I do not think it will work on a smaller scale.

It is perhaps a reflection of Singapore’s life – the density, pace and general attitude that requires a borrowed metaphor on the furniture to restore just that bit much of spirituality into life itself; where designs (have to?) manifest themselves as tangible, transplanted cues to trigger off a certain familiarity.

It is perhaps also telling that these furniture are both little islands within the room. Within the boundaries of the rock-solid HDB flat walls where one can possibly seek to isolate oneself, and create/redefine his own island-space within the larger island (Singapore).

How lonely?

Full interview via moco loco

Office 2010: The Movie

I think there should be a special term for something like this – can I coin “Well-produced-WTF”?

“A trailer to the movie Office 2010: The Movie.”

First-Person Shooter Disease

This cracked me up – meet Gene, who’d tell you how much his life has suffered due to “First-Person Shooter Disease”:

Schwepperverscence Ad

Sony Bravia may be one of the early pioneers of ads in this style – but this latest ads from Schweppes is no less in artistic merit either. Using high-speed cameras at 10,000 frames per second, the ad lines up a series of moments just as water balloons burst, releasing the splashes of water inside in a cool, sensual and captivating manner (when seen in slow-motion and paired with apt music).

Hopefully more ads in the future move towards this!

Cone Pizza

cone pizza

I was quite amused and inspired simultaneously when I came upon this picture of a cone pizza – it’s the first time I’ve seen it, and got me thinking about the form of pizza – is this a more optimized form for the funtion (pizza-enjoyment)?

I see quite a few strong points going for this design. The cone form, just like the ice cream, gives it a much more portable interface for individual servings of pizzas to go, though it becomes rather unwieldy if you’re a big-eater who needs more than a few of them.

It also concentrates the toppings (do you still call them toppings if they’re more like, well, “innings”?) in a more concentrated manner – you can certainly imagine the oozing, flowy melted-mozarella as you bite in, and probably more fitting for the mouth as well. As a stall owner, this arrangement seems to let you get away with less ingredients to achieve the same impact too.

However, the satisfaction-curve for this form perhaps leaves something to be desired. Assuming that the ingredients are generally preferred over crusts (I see many who leave the pizza crusts behind in a pizza buffet, for instance), your experience gets worst as you chomp your way down, until you’re left with the tip of the cone – large mouthful(s) of relatively dry dough.

Interesting innovation dough though!

(Any even better/alternative forms of pizza?)

D&AD HP Ad

The brief for the students participating in D&AD awards was:

“Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.”

And what a response by Matt Robinson and Tom Wrigglesworth – using the HP printers to print out a series of images, dancing patterns as one big stop motion – precisely and yet imaginatively answering the brief. If this doesn’t win for the execution, it must also win by the virality that this entry has generated (judging by how much free publicity it has garnered by making the rounds around the net).

Clever Nikon Ad

nikon

This is  a brilliant billboard advertisement execution for Nikon’s new D700 camera in Seoul.

Along a busy subway station, there’s a backlit billboard featuring images of paparazzi (presumably holding the D700). As passers-by walk past, flashes are triggered, giving the illusion that the paparazzi in the billboard are jostling to snap a picture of the passers-by. The red carpet on the floor completes the scene, while also leading them to the store where the camera can be bought.

This ad is genius on a few levels:

  1. Attracts specific attention of the passer-by – there’s simply no way you can not look at the source of flashes.
  2. Appropriate – the context of the paparazzi photographers with Nikon cameras is a perfect pairing as well. Not only is the context for grabbing your attention with the flashes appropriate, the fact that paparazzi are probably one of the most discerning users of the camera (implicit endorsement) is also at work.
  3. The red carpet also serving dual-function: setting up the scene to make the passer-by feel like a celebrity, while also simultaneously doing the very important role of attention-conversion (into possible purchase) by leading to the shop.

Genius!

[via The Cool Hunter]

Digital Ruler

regla1

regla4

At the first sight of this ruler concept by designers Shay.Shafranek the thought of  “this must be one of those ‘mesh-up-digital-and-physical-objects-experiment-again” sprang into my mind, almost in a knee-jerk reaction. But upon further consideration, it does have quite a lot of merit (if a little indulgent) in this combination.

This is a work done in conjunction with a PCB-manufacturing company. The most interesting bit, in my opinion, is the idea that with this digital-sensing modules lined up along the sides, you don’t have to line-up a “zero” point. You can start to pick and draw from anywhere, and the reading is automatically calculated from where your pencil first contacts the paper.

More advanced use of the idea also includes: adding distances (you can keep drawing and the ruler adds up the sum of the lengths); having units in different dimensions automatically (e.g. mm, inches);

Intuitive, simple, elegant solution that still retains the familiar a nalog ruler – you can be as advanced as you want with this ruler.

Great concept!