The brief for the students participating in D&AD awards was:

“Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.”

And what a response by Matt Robinson and Tom Wrigglesworth – using the HP printers to print out a series of images, dancing patterns as one big stop motion – precisely and yet imaginatively answering the brief. If this doesn’t win for the execution, it must also win by the virality that this entry has generated (judging by how much free publicity it has garnered by making the rounds around the net).


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