Archive for May, 2010|Monthly archive page


As Google placed a Pacman doodle on its home page and cause worldwide productivity to drop, Wired did an article on the origin and creation of Pacman. Interesting trivia that caught my attention: And of course, the game was originally called Puck-Man, but the name was changed for America because someone might vandalize the “P” and turn it into an “F.”

Iwatani: Yes, the U.S. subsidiary said that that would be bad. We wondered, what should we do? And decided to change it to “Pac.” Then, after the American version came out with the “Pac” spelling, we used that for the entire world.

Read the full article here.

KLM Sit on Air

Quite a clever stunt-ad! I wonder how often do the actor get to take a break too (without spoiling the wonder as he disengages from his position)…

Sneaky Ad on F1 Cars

Came across a very interesting article on graphicology showing how Malboro attempts to circumvent the no-tobacco-ad ruling in sports like F1. Here’s the picture showing the before/after:

Could you consider this as an ingenious subversive – and perhaps subliminal – advertising? While static it’s innocent enough as a barcode-like design motif, but at high speeds it blurs off to a somewhat familiar set of colors/proportions:

In a somewhat tangential note – it reminds me also of this article on the recent re-release of  Naomi Klein’s ‘No Logo’. Originally released in 1999 it was a passionate report documenting how mega-corporates manipulates consumers through subversive marketing despite the products questionable origins (of manufacture, eco-credibility, etc.). However, its popularity ironically also spurred marketers to engage in marketing tactics to appear ever more authentic and grassroots – using subversive techniques that bypasses the formal channels. This Malboro ad could just be one of  the many manifestations.