Sneaky Ad on F1 Cars

Came across a very interesting article on graphicology showing how Malboro attempts to circumvent the no-tobacco-ad ruling in sports like F1. Here’s the picture showing the before/after:

Could you consider this as an ingenious subversive – and perhaps subliminal – advertising? While static it’s innocent enough as a barcode-like design motif, but at high speeds it blurs off to a somewhat familiar set of colors/proportions:

In a somewhat tangential note – it reminds me also of this article on the recent re-release of  Naomi Klein’s ‘No Logo’. Originally released in 1999 it was a passionate report documenting how mega-corporates manipulates consumers through subversive marketing despite the products questionable origins (of manufacture, eco-credibility, etc.). However, its popularity ironically also spurred marketers to engage in marketing tactics to appear ever more authentic and grassroots – using subversive techniques that bypasses the formal channels. This Malboro ad could just be one of  the many manifestations.

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1 comment so far

  1. Herry on

    Computer King,One hasn’t read it either, but you make a fine point on it’s icmapt (as reported) on society. These are the texts that withstand the test of time. Where are the new writers? -Lord Malignance


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